|This carrier is $59 on Zulily!|
They start at $59 on the the site and go up to $89 for the organic version. I am also hearing that if you use code SMDF10 at checkout, you can get an additional $10 discount on your total! (This code might be limited to first-time buyers).
So, what is a Boba? It's a SSC (soft structured carrier) similar to the Ergo, and perhaps what you would call the competitor to the Ergo. It is often considered a better option for heavier/older children because of the foot rests on the sides. They tend to run $100-160 at regular retail price.
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